As a World Design Capital, designated cities have the opportunity to showcase accomplishments in design and urban policy and can expect to:

• gain visibility as a centre for creativity and innovation
• attract investment and creative people
• stimulate new partnerships
• strengthen knowledge-based economic development
• improve the quality of life in the city
• position the city as a leading center of design
• build global image as a must-see travel destination
• take part in an international network of design
• foster citizen pride in their city’s accomplishments