A 'design city' is a status designator. It reflects the reputation of the city whether it has earned the status or not. The global reputation and perception is believed due to the city’s 'design actions'.
A World Design Capital is not a status designator, rather a state of being. It is defined by the commitment that a city has made to use design to reinvent itself. Sustainable results or a commitment to develop the city are visible and a changing attitude is detectable.
As such, the World Design Capital designation is awarded to recognise innovative cities that have most effectively and, more importantly, creatively, used design as a tool for progress.
A World Design Capital is not a status designator, rather a state of being. It is defined by the commitment that a city has made to use design to reinvent itself. Sustainable results or a commitment to develop the city are visible and a changing attitude is detectable.
As such, the World Design Capital designation is awarded to recognise innovative cities that have most effectively and, more importantly, creatively, used design as a tool for progress.
