Torino may have in the past felt overshadowed by the larger, more well-known Italian cities that dominated among Europe's traditional design centres. The city was until very recently, defined predominantly by its local automotive industry, synonymous with its most famed resident, Fiat.

However, in recent years Torino has experienced a remarkable metamorphosis into a vibrant cosmopolitan city, the result of an aggressive transformation strategy aimed at renovating the city. With world-class architecture, a buoyant economy, and the trademark Italian dolce vita, Torino today embodies the true character of a World Design Capital.

Torino's candidature was a significant testament to the city's projects, research and experimentation. Design has always been a cornerstone of Italian industry and Torino is a shining example of what can be achieved when harnessing the full power of design.