World Design Capital


Why Torino

Why Torino? A European city in movement
Several reasons support the designation of Torino as the first WDC. These include:

  • Torino’s tradition in the fields of design and engineering
  • The presence of research centers; style centers; model and prototype laboratories in the automotive sector as well as in mechanics, mechathronics, nanotechnology, machine tools, automation and robotics, metrology, aeronautics and avionics, virtual reality, ICT, electronics, computer science, broadcasting and cinematography
  • The planning skills demonstrated in the First Strategic Plan of the City, regarding the promotion of Piemonte’s design system and the realisation of a design center in Spina 3 with linked activities involving higher education (Degree Courses in Industrial Design at the Politecnico di Torino) and exhibition spaces and laboratories for SMEs
  • Torino’s ongoing mission of internationalisation, which has led to the city being awarded the XX Olympic Winter Games in 2006 (IOC), Torino’s designation as World Capital of Books in 2006 (UNESCO), designation as the site of the 2007 Universiadi, and designation as headquarters of the World Congress of Architects in 2008 (UIA)
  • Torino’s guaranteed support of the WDC Project by local institutions, the Chamber of Commerce of Torino, the Italian Association of Industrial Design (ADI), banking Foundations and agencies and institutes of local development